Cited in – 4 Ways to Overcome Buyer’s Remorse

msft4 Ways to Overcome Buyer’s Remorse

by Miranda Marquit for

“Impulsive purchases account for most buyer’s remorse,” says Clark. This means that you need to take some of the impulsivity out of your shopping experience.

One way to do this is to pay attention to the triggers that encourage you to make unplanned purchases. Many consumers make impulse purchases when they feel unhappy, tired or vulnerable. “All of these emotional states track with poor impulse control,” says Clark. When you recognize your triggers, you can avoid shopping when you feel a certain way.

“Consider your purchase carefully and in advance, and resist the emotional pull to impulse-buy,” says Clark.

She also suggests changing your focus and re-training yourself so that budgeting and self-control feel good, rather than using the act of buying things to feel (temporary) happiness.

“Impulse buying and its cycle of remorse can feel a lot like an addiction,” Clark says. You need to replace that cycle with a new cycle. Instead, create a spending plan or budget to direct your purchases in a conscientious manner.

“Staying on a budget feels fantastic!” Clark points out. “Buying something you can afford will feel fantastic, too.” When you shift your mindset to focus on the positive aspects of planned purchases, you are more likely to succeed. Once you stop the impulse buying, you are more likely to avoid buyer’s remorse, since your purchases are carefully thought out.–4-ways-to-overcome-buyers-remorse

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Alicia H. Clark, PsyD