Cited In Yahoo Health – REI Wants You (And Their Employees) to Take a Hike This Black Friday

Very pleased to help out with this great post about REI’s bold (and well received) announcement to close the store on Black Friday in favor of a day off, and preferable outside in nature. The day after Thanksgiving, Black Friday is often a day people have off from work, and as we all know well, is a day many of us can feel pressured to get a jump on holiday shopping even though we are often with family and friends. REI’s call to take back the day is resonating and Korin Miller for Yahoo Health set out to understand why. To read the full piece at Yahoo Health, click here.

“Many people resent the start of the buying season coming at a cost of precious family Thanksgiving time,” licensed clinical psychologist Alicia H. Clark, PsyD, tells Yahoo Health. “These holidays are about family after all, and the incessant pressure to consume (food, goods, products) can be frustrating.”